Chp 2

In chapter 2 he explains the first of three key factors in his equation for an epedemic to become widescale. He believes there are three types of people who possess the abilities to move along a message, trend, virus, etc. The first are people called connectors. He examined his circle of friends and realized when he traced his relationships to their origin it was not a circle, but pointed to one main person that caused him to directly or indirectly come into contact with the rest of his friends. This one person is a connector. They possess the people skills necessary for bringing something into contact with a large amount of people. The second character type is mavens who are the knowledgable type. They make it a point to have well informed ideas on a subject and while they might not be as sociable as a connector, they are a prominent figure in peoples lives. They do not usually come off as "know it alls" but instead genuinely have a care for the person they are spreading the information to. The third is the salesmans. these are the people who could convince you to not to do something stupid, or more importantly convince you into something comprimising. Even if they do not have the knowledge on the matter as mavens do, they have the ability to influence people with their unique personality type. These three types of people are the key players in any type of epedemic.